They capitalize on this freedom, making energy deals more attractive by saying the customer can choose to drop them at any time. Leaving one provider for another is a common way to get the best bang for your buck, and TXU knows that its customers are aware of this. With so many choices, energy companies have to compete for customer loyalty. The power to choose your energy provider in Texas is what keeps the deregulated market geared towards the interests of the buyers. Taking a closer look at each program shows that the only people getting any benefit from these “deals” are the salesmen who invented them. One reason that customers are consistently drawn to the energy giant is the countless promotions they offer.īetween cash-back loyalty reward programs, self-adjusting “energy-saver” plans, and promotional discounts, customers are drawn like moths to a flame by the savings they assume they’re getting.īut they all get burnt. It’s time to reevaluate the real costs of “cheap electricity” from the struggling corporation. With consistently negative reviews and a notoriously bad customer service program, most of TXU’s promises are too good to be true. Since selling out to a handful of massive corporations (like Goldman Sachs) in 2007, the company has tried its hardest to create a new company image, even changing names to the Energy Future Holdings Corporation.īut there’s a reason the company still struggles. In recent months, the utility company has been discussing a potential bankruptcy filing in order to clear $32 billion of debt from its books. As one of the longest-standing energy companies in Texas, TXU has seen better days. ComparePower is an unaffiliated, independent marketplace. Any product or company names, marks, or logos shown on this page are the property of their respective owners.

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